BCG Researches How Companies Can Respond to Digital Marketplace Trends
European companies are digging into Deep Tech, using emerging technologies and R&D to advance their businesses.
AI, advanced materials, biotechnology, blockchain technology, augmented reality and virtual reality are all contributing to the Deep Tech movement.
Deep Tech has become a wave leading to corporate investment in partnerships, alliances, M&A and corporate venture capital (CVC).
Deep Tech has disruptive power, potentially resulting in radical market change.
To meet the need for change, companies need to invest in people and partnerships, not just technology.
Blockchain is powering the new digital assets, providing a degree of trust.
Deep Tech represents transformative change, e.g., like electric vehicle production.
The pandemic has created pressure for high tech response to changing conditions, including a focus on greener programs and addressing social goals.
Advanced AI and cognitive algorithms are clear leaders of the Deep Tech wave.
Investment, including CVC, is focussing on Deep Tech-oriented companies.
Source: BCG
Deep Tech is a multi-dimensional wave of new digital technology encompassing advanced AI and a host of products and services. It has the power to disrupt business and markets. The good news is that partnerships and collaboration are likely to result. Kure with its Process Optimization Path™ is part of the Deep Tech wave and can help companies meet changing needs and markets.
