Accenture Applies Artificial Intelligence to Understand Customers

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Written By Bill Eureka | VP of Product at Kure

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    Companies have used cookies from web browsers to better understand customer behavior and preferences. But now that many browsers have discontinued third-party cookies, this source is no longer available so new approaches need to be developed. Combining data from multiple streams, along with creative AI methods can yield results not previously experienced.

Source: Accenture

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Bill Eureka | VP of Product at Kure

Bill Eureka has over 40 years of continuous improvement experience in a wide range of businesses including manufacturing, servicing, healthcare, sales and executive leadership. He has helped over 400 organizations improve quality and profitability by leveraging the right improvement methodologies to help them achieve their business goals. Bill is a Professor in the School of Business at Davenport University.

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